🎟️ Buy X Get Y: Customizable Ticket Deals for Your Events
By setting up these deals, you can incentivize purchases, increase ticket sales, and create a unique experience for your attendees.
What is Buy X, Get Y?
The Buy X Get Y feature lets you define specific ticket purchase conditions. When customers buy a set quantity of one ticket type, they automatically receive another.
This feature is perfect for promotions like “Buy 1, Get 1 Free” or “Buy 3, Get 2 Discounted, " which help drive more ticket sales while adding extra value for your customers.
Where to Find It
You can access this setting directly under your event’s ticket configuration:
My Events → Manage Events → Edit your event → Tickets → Edit Ticket Type → Advanced Settings → Buy X, Get Y
Select the Buy X, Get Y option for that specific ticket type to enable and customize your promotion.
🆕 New: Customizable Discounts by Ticket
We’ve added a new option that allows you to apply a percentage discount (% off) or a flat dollar amount ($ off) to the “Get Y” ticket type.
This enhancement gives organizers more control over pricing and makes it even easier to create flexible BOGO or multi-ticket promotions.
Examples
- Buy 1 VIP Ticket, Get a GA Ticket 50% off
- Buy 3 GA Tickets, Get 1 Child Ticket $10 off
- Buy 2 Tickets, Get the 3rd Half Price
These discount options help maximize conversions without always giving away tickets for free.
Key Customization Options
Buy X (If customer buys this)
- Number: Specify how many tickets a customer must buy to qualify.
- Ticket Type: Choose which ticket type they need to purchase.
Get Y (Then customer gets this)
- Number: Choose how many tickets the customer will receive.
- Ticket Type: Select the ticket type they’ll receive.
- Discount Type: Choose either % off or $ off to apply a discount to the “Get Y” ticket.
Other Options
- Max Uses per Order: Limit how many times the offer can be applied per order (or choose Unlimited).
- Combinable: Allow this offer to be combined with others.
- Start Date / End Date: Control when the offer is active to match your marketing timeline.
How to Use Buy X, Get Y
Early Bird Promotions
Reward early buyers: “Buy 3 GA tickets, Get 1 Free.”
Bundle Deals
Encourage multi-day attendance: “Buy 1 Saturday GA, Get Sunday GA at 50% off.”
Group Incentives
Promote group sales: “Buy 4, Get 1 Free.”
Increase Per-Order Value
Encourage larger purchases by offering discounted add-on tickets.
Example Setups
Simple BOGO
Buy X = 1, Get Y = 1 → “Buy One, Get One Free.”
Buy More, Save More
Buy X = 3, Get Y = 2 at a discount.
Discounted Add-On
Use the new discount option to make the “Get Y” ticket $10 or 20% off instead of free.
Tips for Success
✅ Combine with other promotions for added impact
✅ Use clear start and end dates to create urgency
✅ Promote your offer across email and social channels
Frequently Asked Questions
Q: Can I limit how many times this offer can be used in one order?
A: Yes! Use the Max Uses per Order setting to control that.
Q: What if I only want the offer active during certain dates?
A: Set Start Date and End Date to define your promotion window.
Q: Can customers combine this offer with others?
A: Yes. Check Combinable to allow stacking with other deals.
Q: Can I apply a discount instead of giving away a free ticket?
A: Absolutely. Choose either % off or $ off under “Discount Type” to apply a custom discount to your “Get Y” ticket.
This powerful feature makes rewarding your audience and tailoring promotions to your event’s goals simple. With Buy X Get Y, you’re equipped to boost sales and deliver added value to every attendee.