📊 Fanalytics: Turn Your Attendees into Promoters
Fanalytics helps you understand how your attendees engage with your events through spending, attendance, and referral activity. With just a glance, you can see which fans drive ticket sales by sharing unique event links, making your audience your most powerful marketing tool.
🧩 How It Works
After checkout, every ticket buyer receives a shareable referral link. It appears on their confirmation page and in their ticket delivery email. When someone buys tickets using that link, your FANalytics dashboard automatically tracks and credits the referral.
🚀 How to Access Fanalytics
- Go to Charts & Reports in your organizer dashboard
- Click Fanalytics to view data by event
📈 What You’ll See in Fanalytics
Your dashboard shows real-time metrics that include:
- Total Referred Sales: Total revenue driven by shared links
- Referred Tickets Sold: Number of tickets purchased via referrals
- Total Referrers: Number of attendees who shared their referral link
- Referral Conversion Rate: Percentage of clicks that turned into purchases
🙋♂️ Viewing Individual Fan Profiles
Click on any fan's name in the table to open their Fan Profile. Here you’ll see:
- Spending: Total amount they’ve spent on tickets
- Attendance: Number of events they’ve attended
- Social Reach: How many friends they reached through shared links
- Referral Activity: A breakdown of their referral clicks, orders, and tickets sold
You’ll also see a full referral history — showing who they referred, when, and how much ticket revenue those referrals generated.
💡 Why Fanalytics Matters
FANalytics helps you:
- Identify and reward top fans who consistently bring in new attendees
- Measure the impact of attendee-driven word-of-mouth promotion
- Grow your event organically through trusted personal recommendations
- Build community loyalty by seeing which fans come back year after year
Need help understanding your FANalytics data or want to explore ways to incentivize your top promoters? Contact our team today.