Facebook Pixel ID
The Facebook pixel can be used for three main functions:
- Building Custom Audiences from your website for remarketing.
- Optimizing ads for conversions.
- Tracking conversions and attributing them back to your ads.
Connect your Facebook Pixel ID to your Big Tickets account
4. Add your Pixel ID to your event pages.
5. Go to My Events > Manage Events > Select Your Event > Go to Social & Integrations tab (Step 2) > Add your Pixel ID > Save your event.
Looking for additional information about Facebook's Pixel ID? Learn Pixel best practices.