Meta Pixel ID

The Meta pixel can be used for three main functions:

  1. Building Custom Audiences from your website for remarketing.
  2. Optimizing ads for conversions.
  3. Tracking conversions and attributing them back to your ads.

Connect your Facebook Pixel ID to your Big Tickets account

1. Login to Facebook and go to Ads Manager to create your pixel.  See how to create your pixel here.
2. Copy your Facebook Pixel ID. Example: 773819362724799

4. Add your  Pixel ID to your event pages. 

5. Go to  My Events > Manage Events > Select Your Event > Go to Social & Integrations tab (Step 2) > Add your Pixel ID > Save your event. 

Events are actions that happen on your website. Standard events are predefined by Meta and can be used to log conversions, optimize conversions, and build audiences. See below for a list of the standard events for the Meta Pixel that Big Tickets uses with our current integration.

Standard Events Used By Big Tickets Pixel Integration

Website action Description Standard event code
Initiate checkout The start of a checkout process. For example, clicking a Checkout button. fbq('track', 'InitiateCheckout');
Purchase The completion of a purchase, usually signified by receiving order or purchase confirmation, or a transaction receipt. For example, landing on a Thank You or confirmation page. fbq('track', 'Purchase', {value: 0.00, currency: 'USD'});
View content A visit to a web page you care about. For example, a product or landing page. View content tells you if someone visits a web page's URL, but not what they do or see on that web page. fbq('track', 'ViewContent');

Note: The page view event is included as part of your pixel base code. Page view tells when someone lands on a web page with the pixel base code installed.

Need Us To Send A Custom Event? Contact your Big Tickets account manager and our team can directly install your pixel code on any Big Tickets page beyond our current Meta Integration.

Looking for additional information about Meta's Pixel ID?  Learn Pixel best practices.

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