Purchase Trends Update: Total Visits and Conversion Rate

We are excited to introduce new updates to our Purchase Trends feature. These updates include new metrics and visualizations designed to provide deeper insights into your event's performance, helping you better understand your attendees' purchasing behavior.

New Features in Purchase Trends

1. Total Visits
2. Line Graph Visualization
3. Conversion Rate

How to Access Purchase Trends

Follow these steps to access and utilize the updated Purchase Trends feature:

1. Log in to Your Dashboard: Access your account and view your dashboard.
2. Go to Charts & Reports > Analyze: Navigate to the Purchase Trends section from your dashboard menu.

New Metrics and Visualizations

Total Visits

• Overview: The Total Visits metric displays the total number of visits to your event pages within a selected date range. This provides a comprehensive view of your event's reach and audience engagement.
• Advantages:
  • Understand Audience Size: Gauge the overall interest in your event by tracking the total number of visits.
  • Measure Marketing Effectiveness: Assess the impact of your marketing campaigns on driving traffic to your event pages.

Line Graph Visualization

• Overview: The new line graph visualization offers a clear and detailed representation of your visitors and purchases over time. This helps you identify trends and patterns in your attendees' behavior.
• Advantages:
  • Visualize Trends: Easily spot peaks and troughs in visitor and purchase activity.
  • Track Performance: Monitor how changes in your marketing efforts or event details affect visitor and purchase rates.

Conversion Rate

• Overview: The Conversion Rate metric shows the percentage of visitors who complete a purchase after visiting your event pages. It is critical for understanding the effectiveness of your sales funnel.
• Advantages:
  • Optimize Sales Funnel: Identify areas where visitors drop off and implement strategies to improve conversion.
  • Measure Success: Track how well your event pages and checkout process convert visitors into attendees.

Benefits of the Purchase Trends Update

• Deeper Insights: Gain a more comprehensive understanding of your event's performance with new metrics and visualizations.
• Improved Decision Making: Use detailed data to make informed decisions about your marketing and event strategies.
• Enhanced Event Performance: Identify opportunities to optimize your sales funnel and increase ticket sales.

Conclusion

The new updates to our Purchase Trends feature are designed to provide valuable insights into your event's performance. By leveraging the Total Visits metric, line graph visualization, and conversion rate, you can better understand your attendees' behavior and make data-driven decisions to enhance your event's success.

For any questions or further assistance, please contact our support team.