Create and track referral links
Big Tickets make it easy to create and track website referrals! You can track marketing and promotional campaigns with a unique URL for each effort. Follow the directions below to create and track referrals.
In this article:
Create a referral link
Step 1: Find your event link
From the main menu select My Events > Event Links.
Step 2: Add referral code to event link
Copy the buy tickets link [1] and add ?referral= to the end of the URL. Whatever you put after the equal sign is reflected in the referral report.
» Example
Jamie wants to track how many tickets are purchased through the link in her email newsletter. Her buy tickets link is: https://www.bigtickets.com/e/svc/sunny-city-film-fest
So the referral link looks like: https://www.bigtickets.com/e/svc/sunny-city-film-fest/?referral=NEWSLETTER
Step 3: Distribute referral link
Copy the link and distribute it via your marketing channels or promoters.
⇒ PRO TIP
Now you can supercharge your reporting by combining promo codes with your referral links. By creating a promo code for $0.00 and associating it with your referral link you now have the power of link tracking through two different reports. Append your referral code and promo code to the end of your URL using this format:
/?referral=[referral]&promocode=[promo code]
Track referrals
Step 1: Go to the event Transaction Report
From the main menu select Charts & Reports > Event Reports > Transaction [1]. Click Report [2] next to the event name.
Step 2: View referrals
When the page refreshes, click on the Referrals tab.
Scroll down to Purchase Referrals to view all of the referral links that have been used to buy tickets.
⇒ Quick tip
Click + to view referral details.