🛒 Cart Abandonment Emails

We've rolled out exciting improvements to our Cart Abandonment Email feature—designed to re-engage ticket buyers and boost conversions. These updates make each reminder more visually engaging, actionable, and relevant to your audience.

✅ What’s New

🎟️ Event Image Included

Your event’s main image is now featured in every cart abandonment email. This visual reminder helps potential attendees immediately recognize the event they were interested in and reestablishes their excitement to purchase.

💬 Updated Subject Lines

We’ve refreshed our subject lines to be more compelling and attention-grabbing. These new lines are crafted to increase open rates and draw users back into the ticketing flow.

✍️ Revised Email Body Copy

Each email now includes updated messaging that is shorter, clearer, and more persuasive—highlighting event details and encouraging buyers to return to checkout.

🔗 Stronger Call-to-Action (CTA) Buttons

CTA buttons have been redesigned to drive action. With bold, action-driven text, users are guided directly back to their cart with a clear and compelling reason to complete their order.

⏰ When Are Emails Sent?

Our cart abandonment system sends up to three automated emails based on a smart timing strategy:

First Email: Sent 30 minutes after the cart expires (ticket hold usually lasts 10 minutes)
Second Email: Sent 24 hours after the first email
Third Email: Sent 2 days before the event (to catch last-minute buyers)

This cadence ensures your potential attendees are reminded at just the right moments—without overwhelming their inbox.

🧠 Why These Updates Matter

Every improvement is built to help you recover more lost sales and turn abandoned carts into confirmed ticket orders. By enhancing the visuals and messaging, we’re increasing the likelihood of reconnecting with attendees and guiding them to finish what they started.

🛠 Coming Soon: Full Email Customization

We’re taking things a step further.

Soon, you’ll be able to customize your cart abandonment emails directly within your Big Tickets dashboard. This upcoming release will allow you to:

✏️ Write your own subject lines that match your event’s voice
🖊 Edit the email body content with custom messaging and branding
🎯 Deliver more targeted, on-brand messaging to maximize conversions

This gives you more control and flexibility—so you can speak to your audience in your own words, with the tools to truly match your marketing tone and style.

💡 Pro Tip

Want to get the most from your cart abandonment emails today?

Make sure your event image is high-quality, branded, and includes key visual cues that represent your event clearly.

Have questions or want early access to the customization feature when it rolls out? Contact our team — we're here to help.