📲 SMS Marketing Opt-in

This feature allows event organizers to collect SMS marketing opt-ins from attendees at checkout. This enables your team to export phone numbers and permissioned contacts to any third-party SMS platform for marketing purposes.

⚠️ Note: Big Tickets only sends transactional text messages (e.g., ticket delivery). At this time all promotional or marketing SMS must be handled through an external SMS platform.

✅ How to Enable SMS Marketing Opt-In

1. Log In to Your Dashboard

   Access your Big Tickets account and go to your dashboard.

   Configure Defaults

   • Navigate to Configure Defaults.
   • Toggle "Allow SMS Opt-In" to ON.

   • This adds an opt-in checkbox during ticket purchase and flags opted-in users in your transaction reports.

     Enable SMS Ticket Delivery

     Ensure ticket delivery via SMS is enabled:

   • Go to My Events > Manage Events
   • Choose your event and click Edit Event
   • Under the Tickets tab, find General Ticket Settings
   • Enable “SMS Text Message w/Barcode” under Ticket Sales Options

📤 Exporting Phone Numbers for SMS Marketing

Once enabled, follow these steps to use the data:

1. Generate a Transaction Report

   This report includes opt-in status and phone numbers.

2. Export to CSV

   Download the report as a CSV file for easy upload.

3. Import into Your SMS Platform

   Upload the CSV to your preferred SMS marketing tool (e.g., Twilio, Postscript, Attentive).

💡 SMS Marketing Best Practices

• ✅ Get Explicit Consent

  Only message attendees who have clearly opted in.

• ✏️ Keep It Short

  SMS messages should be concise and valuable. Avoid fluff.

• 🎯 Personalize When Possible

  Use merge tags like [First Name] or reference the event.

• 📲 Include Clear Calls-to-Action

  Guide users with prompts like “View Tickets” or “Get 10% Off.”

🎯 Benefits of SMS Marketing Opt-In

• Direct Line of Communication

  SMS has high open and read rates, keeping your brand top of mind.

• Real-Time Updates

  Great for last-minute event changes or exclusive offers.

• Higher Engagement

  Complement your email and social efforts with one of the most effective marketing channels.

🙋‍♀️ Still Have Questions?

Our support team is here to help you make the most of your SMS strategy. Contact us anytime through your dashboard or email.