Release Notes October 2025

New Tools to Grow and Simplify Your Events

We’ve rolled out a wave of powerful new features designed to help you sell more tickets, streamline your operations, and create better experiences for your attendees.

From dashboard tools and smarter marketing to attendee convenience and visual upgrades, here's what's new πŸ‘‡


πŸ” Dashboard Search

Quickly locate events, reports, and features with our new Dashboard Search tool. Whether you're managing multiple events or just need faster access to tools, this makes navigation lightning-fast.

βœ… Available now in your main dashboard navigation.


🎯 Affiliate and Referral Tracking

Track your top influencers and sales drivers with ease.

  • Create grouped affiliate codes
  • Monitor referrals with in-depth reports
  • Generate links that track revenue by source

All right from your dashboard.


πŸ“Š FANalytics: Turn Attendees into Promoters

Get a snapshot of your best promoters:

  • See who shares your event
  • Track conversions from attendee referral links
  • Identify your most loyal fans

Enable word-of-mouth marketing without lifting a finger.


🎁 Buy X Get Y: Custom Discounts

Create flexible promotional offers like:

  • Buy 3, Get 1 Free
  • Buy Adult, Get Child at 50% Off
  • Buy Friday, Get Sunday Free

You decide how tickets are bundled. Perfect for upsells and creative marketing.


πŸ—“ New Calendar View for Timed Entry

Let your attendees easily select a specific date and time for multi-day or timed-entry events. This improves clarity and boosts conversion for:

  • Attractions
  • Haunts
  • Holiday installations
  • Series-based events

No setup change required β€” just enable Timeslots under:

My Events > Manage Event > Tickets tab > Advanced Ticket Settings > Dates & Timeslots


❓ FAQ Section for Events

Add FAQs directly to your event page to:

  • Reduce support requests
  • Improve Google SEO
  • Help AI tools like ChatGPT pull accurate info


πŸ›’ Branded Cart Abandonment Emails

Customize your cart recovery emails with:

  • Your logo and brand colors
  • Custom subject lines
  • Personalized messaging

Boost conversions and stay on-brand.


πŸ“ˆ Marketing Reports with Revenue Insights

View detailed reports on:

  • Abandoned pages
  • Cart drop-offs
  • Waitlist upgrades
  • Recaptured revenue from email automation

See how much money you’re recovering β€” and how to recover more.


πŸ“± Mobile Wallet Support

Apple and Google Wallet are now fully supported:

  • Add to wallet from confirmation page
  • Add to wallet from ticket delivery email
  • Compatible with SMS ticket links

Attendees enjoy faster, contactless entry and always have their tickets on hand.


⏳ Waitlist Enhancements + Presale Power

Use the Waitlist for more than just sold-out events:

Use Case: Presale Mode

Build hype before onsale, gather interest, and email top fans first.

New Features:

  • Status display in Waitlist Report
  • Bulk actions + ticket type filters
  • Reorder requests
  • Redeem or notify waitlist directly
  • Track redemptions and conversions


🧩 Embed Button Generator

Generate an embeddable Buy Tickets button with just a few clicks.

Perfect for websites, blogs, or newsletters.


πŸ“£ In Case You Missed It

Here are other updates we've quietly released:

  • βœ… Post-event thank you and custom reminder emails
  • βœ… SMS Marketing opt-in
  • βœ… PDF + SMS custom ticket headers
  • βœ… Custom confirmation pages with cross-sells or sponsors
  • βœ… Season pass ticket type
  • βœ… Checkout button customization
  • βœ… Email comp tickets and promo codes directly
  • βœ… Event donation ticket types
  • βœ… Shared reports for collaborators
  • βœ… Upsells and add-ons by ticket type
  • βœ… Custom ticket images for SMS and PDF
  • βœ… SMS and email "sold out" alerts
  • βœ… Reserved seating UX improvements
  • βœ… Venmo now accepted for mobile payments
  • βœ… Embedded checkout widgets
  • βœ… Improved email list management for campaigns
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